Friday, July 22, 2011

The new logo of the Winnipeg Jets, inspired by the RCAF Roundel!

This has the feeling of providence. True North Sports & Entertainment unveiled today the primary and secondary logos for the Winnipeg Jets Hockey Club which will begin play in the National Hockey League in 2011. The design for the new logo, which was developed in partnership with Reebok and the NHL, was inspired by the roundel of the Royal Canadian Air Force.

WINNIPEG — The Winnipeg Jets have opted for a sleek fighter jet as the centrepiece of their new logo.

The design has the jet pointed north over a red Maple Leaf in a blue and grey circle.

The Jets say the new logo, developed in partnership with Reebok and the NHL, was inspired by the logo of the Royal Canadian Air Force.

The franchise confirmed at last month's NHL draft that it would be using the Jets nickname.

But the team did not show its hand on the logo, giving top draft pick Mark Scheifele of the Barrie Colts a generic NHL jersey.

The team played as the Atlanta Thrashers last season before it was purchased by True North Sports & Entertainment.


  1. Seems like its nearing the end for bringing the true service names of Canada's military back.

  2. I really like the design gives a sense of pride and power.

  3. Wouldn't the Gold Medal Winning 1948 RCAF Flyers take some pride in this?! Although that team was based in Ottawa, there has always been a strong link of Winnipeg to the RCAF.

  4. Absolutely delighted that they had the cooperation of the ‘Canadian Forces and DND’. This is very good news

  5. Looks great! Interesting that True North did not say the new logo was inspired by "Air Command" or even the "Canadian Air Force". The return of the "RCAF" is coming!


  6. The logo should relate to a hockey team and be separate from the Military (no offence to the Military) It looks like a target? Sorry (I am a woman) and do not like the logo at all.
    The original logo should have stayed.

  7. Looks very good, one of the best logos in the NHL.

  8. "The logo should relate to a hockey team and be separate from the Military"

    The Brampton Battalion and Windsor Spitfires will be dismayed to learn that.

  9. As an ex-pat since the Jets left, I am so proud of the design, their return, everything... hope that huge portrait of HM The Queen returns to the arena!!!

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The Petition moves along...

May 1: Laurie Hawn, M.P. agrees to support petition
April 30: Sent draft petition to The Dominion Institute to seek their sponsorship
April 28: Sent draft petition to Captain(N) Pickingford, Project Manager, Canadian Navy Centennial Project
April 27: Sent petition to Blaine Barker of the Royal Canadian Naval Association and Bob Nixon of the Naval Officer's Association of Canada and Peter Dawe, Executive Director of the RMC Club
April 26: The Monarchist League of Canada members are supportive
April 25: Interesting - even heated - debate over at the Navy, Army, Air Force Forum, where the "Yeas" have it by a two-thirds majority.