This has the feeling of providence. True North Sports & Entertainment unveiled today the primary and secondary logos for the Winnipeg Jets Hockey Club which will begin play in the National Hockey League in 2011. The design for the new logo, which was developed in partnership with Reebok and the NHL, was inspired by the roundel of the Royal Canadian Air Force.
WINNIPEG — The Winnipeg Jets have opted for a sleek fighter jet as the centrepiece of their new logo.
The design has the jet pointed north over a red Maple Leaf in a blue and grey circle.
The Jets say the new logo, developed in partnership with Reebok and the NHL, was inspired by the logo of the Royal Canadian Air Force.
The franchise confirmed at last month's NHL draft that it would be using the Jets nickname.
But the team did not show its hand on the logo, giving top draft pick Mark Scheifele of the Barrie Colts a generic NHL jersey.
The team played as the Atlanta Thrashers last season before it was purchased by True North Sports & Entertainment.